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Assistant Athletic Director for Digital Marketing and Branding - Athletics

Apply now Job no: 492823
Work type: EAP - Executive, Administrative, Professional
Location: Allendale
Categories: Athletics

Required Qualifications:
  • Bachelor’s degree.
  • Two years’ experience working digital media and graphic design.
  • Experience working with graphic design and photography software programs.
  • Working knowledge of social media programs and applications.
  • Experience understanding advertising and marketing strategy.
  • Excellent creative, verbal and written communication skills.
  • Extensive knowledge of new media, social media and experience working with web-based content.  
 
Preferred Qualifications:
  • Master’s Degree
  • Three to five years of experience in digital media and graphic design.
  • Working knowledge of the following software programs: Adobe Photoshop, Adobe in Design, Adobe Illustrator, Adobe Premiere, Adobe After Effects, Adobe Lightroom and other graphic design and photography software.
  • Working knowledge with the following social media programs and applications: Twitter, Instagram, Snapchat and Facebook.
 
Responsibilities/Essential Duties:
Position will provide oversight and lead execution of the day to day operation of GVSU Athletics digital operation which includes all multimedia integration; website, online presence, social media platforms (mobile), graphic design, video components and LakerVision (venue video board operations). Perform duties related to a comprehensive multimedia marketing plan that maximizes revenue, spectator attendance and branding.  Will assist with the creation of electronic materials.  Includes training and professional development of staff.
 
WEBSITE: Maintain the overall cohesiveness of the site.  Coordination with communications office to maintain website content.
SOCIAL MEDIA: Responsible for management of social media operation.  Coordinate, implement and create social media content.  Strategically enhance the brand including increasing revenue.
GRAPHIC DESIGN: Responsible for management of design elements:  Oversee the branding of all designs & special projects including Irwin Club and assist with recruiting services.
VIDEO: Assist with video content for the promotion of GVSU Athletics (creative content to tell the story of GVSU Athletics).
LAKERVISION: Fan engagement content using venue video boards.  Oversight of video board game day operations and content.  Develop fan engaging content to create an energized game day experience.
Provide management support including the development and maintenance of the departmental budget, unit and marketing plans, fostering collegial working relationships with university administration and student services departments.
 
Non-Essential Duties:
Carry out other duties as assigned by the Deputy Director of Athletics for External Relations.
 
Application Deadline: Open until filled.
 
Salary:  Commensurate with experience.
 
How to Apply: Apply online at jobs.gvsu.edu and select "Apply now".  Please include a cover letter and resume.  The online application will allow you to attach these documents electronically.  On the application, you will be required to provide names, phone numbers, and e-mail addresses for three professional references. If you need assistance, call Human Resources at 616-331-2215.  

Grand Valley State University is guided by values for inclusiveness and community which are integral to our mission to educate students to shape their lives, their professions, and their societies, and to enrich the community through excellent teaching, active scholarship, and public service. The University is an affirmative action, equal opportunity institution. It encourages diversity and provides equal opportunity in education, employment, all of its programs, and the use of its facilities. Members of the University community, including candidates for employment or admissions, and visitors or guests have the right to be free from acts of harassment and discrimination, including sexual misconduct, which are prohibited if they discriminate or harass on the basis of age, color, disability, familial status, height, marital status, national origin, political affiliation, race, religion, sex/gender (including gender identity and expression), sexual orientation, veteran or active duty military status or weight. The University will provide reasonable accommodations to qualified individuals with disabilities. See www.gvsu.edu/affirmative/. [Include the following for job advertisements:] TDD Callers: Call Michigan Relay Center 1-800-649-3777.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must have the physical stamina to work long hours and/or more than 5 days per week. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The information contained in this job description is for compliance with the Americans with Disabilities Act as amended by the ADA Amendment Act (2008), Section 504 of the Rehabilitation Act of 1973, and other applicable federal and state laws that prohibit discrimination on the basis of disability. GVSU will provide reasonable accommodations to qualified individuals with disabilities upon request.

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