Website Quality Analyst - Institutional Marketing
Job no: 494318
Position type: EAP - Executive, Administrative, Professional
Categories: Communications/Public Relations/Marketing
Develops and maintains university-wide search engine optimization (SEO) tactics. Leads the effort to be compliant with web accessibility guidelines. Develops, establishes, and enforces quality assurance standards and measures for web applications and pages.
- Regularly perform Search Engine Optimization (SEO) reviews of pages on gvsu.edu and lead efforts in training university staff members on SEO and site analytics.
- Oversee Google analytics & Google tag manager
- Ensure that the university’s websites are compliant with government regulations and mandates including WCAG and ADA web accessibility standards.
- Responsible for the testing phase of the production process to ensure that final products meet university standards.
- Identify whether products are functional, reliable, and meet the end user’s expectations.
- Perform quality assurance (QA), Web Accessibility, and Search Engine Optimization (SEO) review of gvsu.edu web pages and a custom-built Content Management System (CMS).
- Other duties as assigned.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
- Bachelor's degree in a technical or business management related field
- Search engine optimization (SEO)
- Google Analytics
- Google Tag Manager
- Web accessibility
- WCAG 2.0 Compliance
- Excellent customer service
- Strong communication skills
- Ability to write help documentation and training materials
- Familiarity with software development life cycle
- Knowledge of user experience best practices
SALARY: Commensurate with experience
DEPARTMENT/DIVISION: Institutional Marketing/University Relations
CAMPUS: Allendale. It is an expectation to work in the office with possibility of an approved flexible work arrangement.
HOW TO APPLY: Apply online at jobs.gvsu.edu and select "Apply now". Please include a cover letter and resume. The online application will allow you to attach these documents electronically. On the application, you will be required to provide names, phone numbers, and e-mail address for three professional references. Applicants selected for interviews may be required to submit official transcripts prior to the interview. If you need assistance, call Human Resources at 616-331-2215.
Application Deadline Date: August 21, 2022
Grand Valley State University has a COVID-19 Vaccine policy that requires all faculty, staff and students to be vaccinated. New hires will be expected to adhere to the policy unless they are eligible for allowable exemptions or postponement. We will require proper documentation upon hire. Up-to-date information can be found on our Lakers Together website.
Grand Valley State University does not discriminate against students, faculty or staff in any of its employment practices or in its educational programs or activities. Grand Valley State University is guided by values for inclusiveness and community which are integral to our mission to educate students to shape their lives, their professions, and their societies, and to enrich the community through excellent teaching, active scholarship, and public service. The University is an affirmative action, equal opportunity institution. It encourages diversity and provides equal opportunity in education, employment, all of its programs, and the use of its facilities. Members of the University community, including candidates for employment or admissions, and visitors or guests, have the right to be free from acts of harassment and discrimination, which are prohibited if they discriminate or harass on the basis of age, color, disability, familial status, height, marital status, national origin, political affiliation, race, religion, veteran or active duty military status or weight. In addition, Grand Valley is required by Title IX of the Education Amendments of 1972 to ensure that none of its education programs and activities discriminate on the basis of sex/gender. Sex includes sex stereotypes, gender identity, gender expression, sexual orientation, and pregnancy or parenting status. The Office for Title IX and Institutional Equity serves as a resource for the GVSU community and assists individuals who may have been impacted by discrimination or harassment in connecting with resources, imposes measures that protect or support access to programs and activities, and oversees the university’s grievance process for allegations of discrimination and harassment. Inquiries regarding the application of Title IX may be referred to the Title IX Coordinator, 4015 Zumberge Hall, firstname.lastname@example.org, (616) 331-9530.
The University will provide reasonable accommodations to qualified individuals with disabilities. See www.gvsu.edu/affirmative/. TDD Callers: Call Michigan Relay Center at 711 (in State) or 1-800-833-7833 (out of State)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must have the physical stamina to work long hours and/or more than 5 days per week. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The information contained in this job description is for compliance with the Americans with Disabilities Act as amended by the ADA Amendment Act (2008), Section 504 of the Rehabilitation Act of 1973, and other applicable federal and state laws that prohibit discrimination on the basis of disability. GVSU will provide reasonable accommodations to qualified individuals with disabilities upon request.
Advertised: Eastern Daylight Time
Applications close: Eastern Daylight Time
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