Grand Valley State University has a COVID-19 Vaccine requirement that requires all faculty, staff and students to be vaccinated. New hires will be expected to adhere to the policy unless they are eligible for allowable exemptions or postponement. We will require proper documentation upon hire. Up-to-date information can be found on our Lakers Together website.

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If you are unable or limited in your ability to access our career website as a result of a physical or mental impairment, please contact Human Resources at (616) 331-2215 or to request a reasonable accommodation. You may also access this resource to request accommodations prior to or during the interview process. Your privacy is important to us, therefore, we will only share information regarding accommodations on a need to know basis.

Director, Marketing & Communications - Mi Small Business Development Center

Apply now Job no: 493919
Position type: EAP - Executive, Administrative, Professional
Location: Grand Rapids
Categories: Seidman College of Business


As an integral member of the Michigan Small Business Development Center, the Director, SBDC Marketing & Communications creates and implements marketing & communications, strategies and materials.

The SBDC Marketing & Communications Director will build a creative, multi-channel marketing and communications plan that builds awareness and recognition, understanding of SBDC services, and measures the return of our marketing investments. The ideal candidate will have a broad knowledge of marketing and communications that includes experiences with strategy development and tactical execution. This individual is responsible for planning, development and implementation of all of the organization's marketing strategies, marketing communications, and public relations activities, both external and internal.

This is a Grant Funded position.

Required Qualifications and Education:

  • Demonstrated ability to write creatively and succinctly 
  • Proven track record of managing social media campaigns for an organization 
  • Strong organizational and communication skills 
  • Bachelor’s Degree in Marketing, Communications, Advertising Public Relations or a related field or comparable work experience.

Preferred Qualifications and Education:

  • Master’s degree in related field.
  • Strong administrative abilities

 Responsibilities – Essential Functions:

  • Develop and implement a comprehensive marketing strategy that aligns to the goals of the Statewide SBDC strategic plan. (Digital/Social/Print/Video/Email)
  • Provides marketing guidance and education to meet the unique marketing needs of the 10 Regional SBDC offices, while maintaining alignment with the SBDC strategic plan. Assists with regional marketing plans and execution.
  • Produces client stories. (print, video)
  • Statewide SBDC brand and user experience owner.
  • Manage SBDC brand guide and ensure that brand standards are met
  • Manage media relationships throughout the state and distribute press releases on behalf of the SBDC.
  • Direct the activities of the student marketing intern and contractors. 
  • Evaluate new and emerging marketing trends/tools/best practices for the SBDC network. 
  • Oversee SBDC Public Relations strategies including media and press releases.
  • Oversee the creation and distribution of marketing collateral, including the annual report and support tools. 
  • Oversees web/mobile/social platforms and affiliated assets.
  • Oversee website content and search engine optimization strategy and implementation.
  • Manage and evaluate the need for print collateral. Oversee the process of designing and printing SBDC materials including identity pieces, brochures, posters, online advertising pieces and promotional materials.  Responsible for editorial direction, design, production and distribution of all organization publications. 
  • Oversee the creation and distribution of the SBDC annual report.
  • Support the marketing of SBDC training and education events. (eg: Small Business, Big Threat) 
  • Support SBDC stakeholder events. (eg: Michigan Celebrates Small Business, Great Lakes Lenders Conference)
  • Oversees the marketing budget. 
  • Accountable for the measurement of marketing performance and goals. 
  • Other marketing duties as assigned.
  • Supervisor management

Responsibilities – Non-Essential Functions:

  • Designs and prints SBDC marketing materials
  • Assists Michigan SBDC Regional offices write press releases and maintain media relations
  • Assists Michigan SBDC Regional offices with social media strategy

Salary:  Commensurate with experience

Department/Division:  Michigan SBDC

Campus: Seidman College of Business – Pew Campus

How to Apply: Apply online at and select "Apply now".  Please include a cover letter and resume. The online application will allow you to attach these documents electronically. On the application, you will be required to provide names, phone numbers, and e-mail address for three professional references. Applicants selected for interviews will be required to submit official transcripts prior to the interview. If you need assistance, call Human Resources at 616-331-2215.

Application Deadline:  Consideration of applications will begin immediately and the posting may be closed at any time at the discretion of the University.

Grand Valley State University has a COVID-19 Vaccine requirement that requires all faculty, staff and students to be vaccinated. New hires will be expected to adhere to the policy unless they are eligible for allowable exemptions or postponement. We will require proper documentation upon hire. Up-to-date information can be found on our Lakers Together website.

Grand Valley State University does not discriminate against students, faculty or staff in any of its employment practices or in its educational programs or activities. Grand Valley State University is guided by values for inclusiveness and community which are integral to our mission to educate students to shape their lives, their professions, and their societies, and to enrich the community through excellent teaching, active scholarship, and public service. The University is an affirmative action, equal opportunity institution. It encourages diversity and provides equal opportunity in education, employment, all of its programs, and the use of its facilities. Members of the University community, including candidates for employment or admissions, and visitors or guests, have the right to be free from acts of harassment and discrimination, which are prohibited if they discriminate or harass on the basis of age, color, disability, familial status, height, marital status, national origin, political affiliation, race, religion, veteran or active duty military status or weight. In addition, Grand Valley is required by Title IX of the Education Amendments of 1972 to ensure that none of its education programs and activities discriminate on the basis of sex/gender. Sex includes sex stereotypes, gender identity, gender expression, sexual orientation, and pregnancy or parenting status. The Office for Title IX and Institutional Equity serves as a resource for the GVSU community and assists individuals who may have been impacted by discrimination or harassment in connecting with resources, imposes measures that protect or support access to programs and activities, and oversees the university’s grievance process for allegations of discrimination and harassment. Inquiries regarding the application of Title IX may be referred to the Title IX Coordinator, 4015 Zumberge Hall,, (616) 331-9530.

The University will provide reasonable accommodations to qualified individuals with disabilities. See TDD Callers: Call Michigan Relay Center at 711 (in State) or 1-800-833-7833 (out of State)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must have the physical stamina to work long hours and/or more than 5 days per week. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The information contained in this job description is for compliance with the Americans with Disabilities Act as amended by the ADA Amendment Act (2008), Section 504 of the Rehabilitation Act of 1973, and other applicable federal and state laws that prohibit discrimination on the basis of disability. GVSU will provide reasonable accommodations to qualified individuals with disabilities upon request.

Advertised: Eastern Standard Time
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